Assume the following scenarios. Which one is more likely? Is it a wild Cheetah that runs 60 miles an hour straight at you or a tree in your yard? Yes, that wild Cheetah. This is the main difference between still images and videos. The first situation requires immediate attention while the second situation is waiting for viewers to look at it.
Another scenario to consider. There are two content marketing options available to you. One brings you an average marketing return while the other is guaranteed to give you higher click rates, higher click-through rates, increased conversion rates of 20-30%, and an all-around higher activity rate… The first option is a still image. The other is video. Video marketing positively influences almost every metric used for evaluating the success of ads on Facebook or Instagram. This is why video marketing is more effective and provides a greater return on your marketing investment.
Video for Social Media Ads Allows for More Information
Videos are dynamic and moveable, while still, images are static. Video allows you to show more of what your product can do for someone. You don’t have to limit yourself to just a few lines. Video can be used to help you overcome the limitations of your content marketing.
Videos Build More Brand Trust
64% of customers will reach their purchasing decision after watching an online branded video. Videos go a long way in convincing customers to believe what you’re selling. You also build trust in your story. It is easier to trust someone online than a selfie. Video is more conducive to interaction with others than still images. This results in more trust from customers.
Videos for Social Media Ads Drive More Engagement
60% of marketers say that video drives more engagement for their business as opposed to still image advertising. Instagram has tripled the engagement with video ads than still images ads.
This is partly due to the default silence for videos on both Instagram and Facebook. If a video grabs attention, she must click on it and pay attention to the video. A video that is silent encourages viewers to take action, which in turn leads to greater attention for videos. This action tendency is what makes videos more successful on Instagram and Facebook advertising.
Start Making an Impact With Video Today
You may feel ready to start advertising after you have heard the benefits of video content marketing. Agoora Services can help you get started if you aren’t sure where to begin. We will work directly with you to create a content strategy that is relevant to your business. We can help you increase engagement and improve the ROI of your marketing budget. Let us help you.