Mosseri the head of Instagram via a video on Twitter revealed Instagram’s general goals for 2022. In the video, Mosseri lists out Instagram’s priorities for 2022 that including videos, messaging, transparency, and creators.
- Aims to Double Down on Videos
Instagram is doubling down on video, Instagram is no longer just a photo-sharing app, and also consolidates all video formats around Reels and continues to grow that product. Mosseri said Instagram will focus on messaging and will double down work on controls to improve transparency in the coming year. He ensured that Instagram will introduce more monetization products to help and empower the creators to make a living on the platform.
- More control over feed & profile
Mosseri also discusses how Instagram introduced features this year to provide users with greater control over their feeds and profiles. Filtering sensitive content, hiding like counts, and setting limits are among the controls.
The sensitivity filter released in July allows people to set limits around how much potentially sensitive content they might see on their ”Explore” page. With the hide-like count feature, users can remove the number of likes on their posts. Limits automatically hide comments and DM requests from people who don’t follow the user or who have recently started following the user.
Additionally, Instagram released Limits and Hidden Words that block out the abusive direct message (DM) requests this year.
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