What is Meme Marketing? How to Use Meme in your Digital Marketing?

Today, organizations perceive the tremendous showcasing potential in memes and frequently remember it for their branding methodologies across web-based media to draw in their adherents. Also, there is a valid justification for that. As per a YPulse study, 75% of twenty to thirty-year-olds share memes, and 38% follow memes accounts via social media.

If you’re also looking to inculcate meme marketing into your brand’s marketing strategy for 2021, then you’ve come to the right place.

We’ve put together this post on meme-based marketing where we’ll cover:

– What is a meme? what is meme marketing?
– How are brands implementing meme marketing?

What is Meme?

A meme is an expression, joke, or idea generally got from some part of mainstream society, similar to a TV show or film. The term was begotten by Richard Dawkins in 1976 when he expressed that thought could spread and grab hold in mainstream society very much like qualities can duplicate.

A meme was normally a picture yet it can likewise be a video or outright text. Interesting showcasing images can take various organizations relying upon the joke being referred to and are regularly utilized as reactions in discussions online.

Here is a well-known advanced showcasing meme model that gives you a thought of how memes are utilized in digital marketing. ((SEO marketers will agree!)

What is Meme Marketing?

Meme marketing is all about using the meme format to promote your brand and products. It involves creating humorous photos, GIFs, and videos that are relevant to your brand and can tickle your audience’s funny bone. Many reputed brands are using meme marketing to promote themselves

Such as Netflix. Their social media marketing memes are instantly relatable. Memes are an opportunity for brands to engage with their audience.

How are brands implementing meme marketing?

By now, you know that using memes in marketing is all about creating engagement and making users feel they’re a part of a community. This means it is a way of developing a sense of belonging. Below there is an example of a meme in social media marketing.

  • The meme in Blog Post:

Besides making your blog posts more visually engaging, memes contribute to the tone of your brand’s voice, serving as a differentiator. Here’s how we have used memes in our recent blog post to keep the content interesting and relatable for our audience.

 

  • Memes in Email Marketing:

The best marketing memes can make your email more visually attractive, and as memes have a relatively smaller file size, they are great to add to your emails.

  • Memes in Social Media Marketing:

When you know for a fact that connecting with your audiences on social media is the best way to grow your business and following, publishing memes for social media marketing can help you foster the meaningful connections you are aiming for.

Epic Read is another example of a brand that posts super fun memes on Facebook. What sets their meme marketing game apart is that their memes are super-specific to their target audience of book readers. How well can you relate to a meme like this?

We hope you like this latest Blog from Agoora Services, for more please follow us on Social Media and For Digital Marketing do contact us now….

 

1 thought on “What is Meme Marketing? How to Use Meme in your Digital Marketing?”

  1. Pingback: 6 Instagram Growth Hacks for Organic Growth in 2021 | Growth Hacks on Instagram for Small Businesses - Agoora Services

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