The Covid 19 pandemic, despite its economic and social impact, proved to be a catalyst for change, ushering in the digital age earlier than many would have expected.
It also drove the growth and acceleration of key sectors – E-commerce being one of them – in a world that was otherwise coming apart at the seams. Driven by other key elements such as high internet penetration, a 360 product range, a young, tech-savvy population, and convenience,
the regional E-commerce sector has since soared. The numbers are right, too: In the first five months of 2020, the UAE saw a 300 percent increase in consumer demand for e-commerce services. In May 2020 alone, e-commerce represented the highest number of licenses issued to any business sector. (As per Report)
As the impact of the pandemic was felt across the corporate landscape, no sector remained truly immune. Even in the UAE, several e-commerce players went out of business last year.
Therefore, in difficult economic conditions, important questions remain: How can startups enter and succeed in the established e-commerce landscape? And how can existing retailers and brands effectively integrate digitalization into their operations to provide an Omni-channel experience?
While the e-commerce economy will see significant growth in the coming months and years, you can only expect results if you go about it the right way. That means you should focus on the following crucial tips for e-commerce success.
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Don’t Rush the start
One of the biggest mistakes unsuccessful e-commerce entrepreneurs make is forcing or rushing the launch of a website. You only have one shot at launching your website, and you can’t screw it up. You should avoid the big launch until you’ve done some solid groundwork like SEO, google ads, content marketing, social media marketing, etc.
- Your Website User is Everything
Some of the best tips are to offer reasonable prices, provide free shipping, and make the ordering process easier with simplified shopping carts.
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Believe on A/B Testing
Before, during, and after launching an e-commerce business, invest in testing and analytics. Think like the customer and find out what works and what doesn’t, and the why behind those answers. The best way to check all prospects follow A/B Testing
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Work on Social Media
Social media is the heartbeat of your business because it gives you an uninterrupted view of the lives of your customers. While it’s perfectly fine to have a social media manager, it’s also important that you engage with it. We cannot ignore nowadays the power of Social Media.
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Mobile Friendly
As per Google stats, 70% of people use mobile phones to order online & use e-commerce platforms. And if your store is not mobile-friendly that visitors will be a bounce back and it directly impacts your ranking performance, sales & traffic rate on the website, etc.