“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”— Tom Goodwin
Because branding is what creates a lasting impression on customers, it also allows them to know what they can expect from you.It helps you stand out from your competitors and clarifies what makes you the best choice. Your brand should reflect who you are as an individual and what you want to be known for.
A brand can be developed in many ways, including customer service, reputation, social responsibility, advertising and visuals.These elements, along with many others, create a unique profile that is (hopefully!) attention-grabbing.
What is branding?
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”
Branding refers to the act of creating and shaping a brand within consumers’ minds. Organizations use this strategy to make it easy for people to identify their brand and to give them reasons to choose their products over others.
Our goal is to retain and attract loyal customers as well as other stakeholders through the delivery of a product that aligns with the brand’s promises.
Why is branding important?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all.
· Branding increases business value
· Branding generates new customers
· Improves employee pride and satisfaction
· Creates trust within the marketplace
